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25.05.04 Keep it White brightens up our screens with new TV ad
Keep it White, the award winning Irish-made product has launched its first TV campaign on Irish television. Keep it White, an innovative product that fights the greying of whites in the wash, was developed by Punch Industries and its success as been remarkable in Ireland and throughout Europe. Keep it White was recently named the overall winner in the 2003 All Island BT Innovation Awards.
The 20 second commercial will run on RTE, TV 3 and Sky and the one-month TV campaign will run in tandem with an ongoing print campaign. The campaign will kick off from 31st May with a TV ad adapted from a Pan-European campaign for the Irish market by the recently merged advertising house - Grey Helme. The ad was adapted by Graham Stewart of Grey Helme using well-known Bull Island actress
Elva Crowley for voice over.
Head of Marketing with Punch Industries, Colin Walsh, comments "We are delighted to bring Keep it White to peoples' screens. Keep it White has really filled a gap in the market and now we are seeing Keep it White becoming part of people's daily washing routine".
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