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KEEP IT WHITE®

 
Photograph of Keep It White®.
This product is a unique innovation for in-wash sheet technology which fights the greying of white clothing in the washing machine.
As we all know, repeated washing can eventually lead to even the most high-quality white clothing looking dull and grey. Now you can ensure that your new white clothing stays vibrant for longer by slowing down the ageing process of whites and achieving a better whites wash.

How does it work?
Each sheet is specially formulated to filter out the dirt & grime from the wash water and hold onto the causes of greyness during the washing process. Therefore it gives a better whites wash & prolongs the life of your whites, without damage. Your whites stay vibrant & you can wash with confidence.

It is environmentally friendly, bleach free and can be used repeatedly without any damage to fibres.

Instructions for use
  1. Place 1 sheet at the back of the machine drum before loading the clothes & fabrics.
  2. Wash as normal with the recommended amount of washing detergent & softener.
  3. At the end of the wash, take out the sheet and discard.
Information
  • Suitable for hand and machine washing.
  • Suitable for use at all temperatures and on all fabrics.
  • Can be used with any detergents or fabric conditioner.
  • The sheet is biodegradable and safe for the environment.
Hints & Tips
  • Suitable for all white garments including whites with pastel trimmings or designs.
  • Use in every wash for maximum effectiveness.
Find the product in your country
Outside Ireland the product is available in the following countries:
  • France.
  • Italy.
  • Holland.
  • Russia.
Keep It White® logo.
Screengrab from a TV ad.
Download the Irish TV ad (Mpeg, 3.3MB)

Download the French TV ad (Mpeg, 2.8MB)
The product is available under the following brand names in the following countries:
France:
Ultra Blanc logo.
Italy:
Splendibianco Logo
 
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